Broward SCORE Lights Up Small Businesses with 101 Surefire Ideas
The 101 Surefire Ideas To Help Grow Your Business symposium held at Nova Southeastern University on Saturday April 30. 2011 was well received by the many participants. The free event was organized and run by the Broward Chapter of Score and sponsored by the Davie Costco, Office Edge and Radio 880 AM.
Congresswoman Debbie Wasserman Shultz was the keynote speaker. She addressed actions being taken by the Federal Government to aid small businesses. She pointed out that the plans for continued economic recovery expected significant hiring by existing and new small business owners.
Workshops were led by business, academic, and media professionals and focused on some of the latest opportunities for small businesses in Selling (Dr. Charles Pettijohn), Advertising (Tasha Cunningham), Low/No Cost Marketing and E-Mail Marketing (Neil Tortorella), Social Media Marketing (Mike Paim), Finance (Paul Bosley), QR Codes (Steve Fleisch), Import/Export (Joe Braun), Home Business (Eric Thompson), and Cloud Computing (Stonly Baptiste.)
Additionally, SCORE Counselors were on hand for “Speed Counseling” sessions. They provided on the spot advice and, as a result, are following up with traditional longer term counseling sessions with a number of the attendees.
Participants’ reviews were very enthusiastic. ‘This was very educational. I am so excited and grateful to SCORE…” “These were very good seminars. I am very impressed with the backgrounds of the speakers…” “…Absolutely excellent, I will be back!”
Broward SCORE is planning another is a series of similar events on Saturday June 25, 2011 at Nova Southeastern University. That event is Money, Money, Money. It will present ways to raise money, use it, grow it, and protect it.
Neil Tortorella. Based in the Greater Fort Lauderdale, Neil brings with him over 30 years’ experience as an award-winning graphic designer, writer and marketing consultant. He has operated his own design and marketing consulting practice, for over 20 years.
Through Tortorella Design, Neil has worked with several Fortune 500, along with small to mid-sized companies, to develop pragmatic solutions to their communications challenges. His key strength is blending branding and marketing strategy with memorable visuals and copy to create a distinctive impression in the minds of his clients' audiences.
Dr. Charles E.Pettijohn D.B.A. is a Professor of Marketing and Director of the Huizenga Sales Institute at Nova Southeastern University.
He has been an active researcher with approximately 100 articles published. He is also co-editor of the Marketing Management Journal and on the editorial review board for four other journals. Dr. Pettijohn is a former President of the Marketing Management Association and in 2001 he was selected to be a Fellow of the Marketing Management Association.
Dr. Pettijohn earned his Doctorate in Business Administration from Louisiana Tech University. He earned his MBA from MSU and BSBA degree from Missouri Western State University.
Charlie, from previous parts of his life, has significant sales experience from selling automobiles, organizational sponsorships, memberships, and advertising. In fact, he worked his way through college by selling shoes.
Mike Paim is President of his own local firm Mike Paim Marketing Consultant. He is a tech- savvy speaker who delivers an entertaining and informative presentation based on two decades of experience and strong values of generosity and support.
His entrepreneurial understanding of the business world, plus years working with Fortune 500 companies, small start-ups and everything in between, will help you home in on the problems you need solved and take home a plan that will not only increase your bottom line, but help you build lasting business relationships.
Early in his career, Michael spent five years helping the Army with computer supply management. His computer and web-related skills have also benefited companies and enterprises like Bank of America, Wachovia, ADP, AutoNation, MBNA, SallieMae, and the NFL.
Paul Bosley is a partner in First Financial, a company specializing in packaging Small Business Administration loans, and equipment leasing.
He is a technical administrator for the SBA 7-a loan process that assists so many small businesses.
Paul has helped many local businesses get SBA loans, including a $1.4 million and another $2.5 million loan in the past 60 days. He is also a financial counselor for the Fort Lauderdale Chapter of SCORE, and chairman of the finance committee for Assumption Catholic church in Pompano.
Steve Fleisch is President of SMF Services, and has more than 25 years of computer and marketing experience.
With a Master Degree in Guidance and Counseling from Nova University and years of practical experience, Steve is able to combine technology and marketing concepts and present them in a fun and understandable manner.
As a consultant for local businesses, Steve has helped to create web sites, videos and other digital marketing products that tapped into the power of the Internet and expanded customer awareness, increased donations and sales and reduced marketing and advertising costs by effectively utilizing digital media products.
Steve is now focused on helping businesses to increase their awareness of local and mobile strategies.
Joe Braun is a Chief Executive for, First Technology Inc, a leading Industrial procurement and Export Management Company based in Hollywood.
Joe leads this all-exports enterprise by serving multinational companies overseas with their industrial supply, project and finance needs, providing them with the latest available technology. By the same token, Joe deals with US manufacturers that want to outsource their export sales and overseas marketing efforts and creates joint strategies to accomplish the manufacturer’s international goals.
Joe has dedicated his 20+ year career to serving mostly the Latin American and Caribbean markets in industries such as Telecommunications, Consulting, Software, Internet, Finance, and Industrial Supplies.
Eric Thompson is Chairman of our Broward Chapter of SCOREBefore joining our organization he was a marketing and sales executive for a number of multinational corporations including Lever Brothers and Johnson & Johnson. As a consultant for Simon Marketing he worked on sales and promotions for McDonalds, Frito Lay, HJ Heinz, and General Mills.
Eric also started his own business as the founding Director of Executive and Corporate Development, Ltd. which advised companies worldwide on executive development and leadership skills.
Tasha Cunningham is a columnist for the Miami Herald where she writes BizBytes 101, a column about marketing, social media and technology and how it impacts small businesses.
She is also a principal in the Cunningham Group, a marketing and communications firm that has provided counsel to private and public sector clients for over a decade.
Ms. Cunningham has been featured on CNN, MSNBC, the Today Show and in the New York Times, Wall Street Journal and numerous other media outlets providing marketing advice and expertise.
She is an avid volunteer and currently serves on the board of the Women’s Fund of Miami.
Stonly Baptist (Pronounced: Stone Lee Bapteest) is a seasoned technology expert and entrepreneur. With over a decade in the computer servicing trade, Mr. Baptiste started by advising small business on their technology needs and moved into the telecommunications and now the hosting services business.
As co-founder and CTO of Veddio LLC, Mr. Baptiste is responsible for the efficient and reliable delivery of essential hosted services to businesses.
As a Toastmaster and a Rotarian, Stonly's basic tenants in business are effective communication and service above self.